I’m Michael Adetayo Adesanya, a tech professional, entrepreneur, and builder. I’ve spent over a decade using technology to build businesses – mine and other people’s. I’m a web developer, a strategist, and someone who genuinely believes the internet can transform any industry if you know how to use it. That’s the short version. The long version is below.

Somewhere in a secondary school English class, a word jumped off the page and never left me. UBIQUITOUS. Present everywhere. Not limited to one place or one thing. I coined the name UBIQUITOUS-ADE right there and then, not as a brand, not as a business strategy, just as an identity that felt true. Years later, it became my username everywhere. And eventually, without really planning it, the philosophy behind everything I’ve built. Even my first car business was called UBQ Autos, UBQ is short for ubiquitous. The name was already following me around long before I made it official.

I grew up loving books. Anything with words on it, like novels, newspapers, ad copies, it didn’t matter. I was a science student with one clear plan: medicine. Then I didn’t meet the cut-off mark to study this course, and Biochemistry was what was on offer. I took it, and it turned out to be a good decision, not because of the course, but because of who I met there.

Yinka didn’t just come with ideas; he came to stay in my room. That’s how serious we were. He introduced me to website flipping, and we built two sites for sale on Flippa. He built flippingmania.com, I built goodbyetodiabetes.com. This venture went on smoothly for about six months, flippingmania.com crossed a $1,000 valuation while goodbyetodiabetes.com crossed $250 valuation before we ran out of funds to keep going. Then Yinka introduced me to selling cars online, which became my first real online business, and it made me good money right through university and beyond.

I’ve also written two books — Basics of Website Design and Website Design Like a Pro — because if I’ve figured something out, sharing it feels like the natural next step. I spoke at WordCamp Lagos 2018 for the same reason.

When I’m not building things, you’ll find me with a book, deep in a computer game, or planning my next trip. Reading shaped how I think. Gaming sharpened how I solve problems. And travelling reminds me how big the world is — and how much opportunity exists in it.

I’m based in Ibeju Lekki, Lagos — one of the fastest developing corridors in Nigeria, which probably explains more about me than I realise. I don’t have everything figured out. But I have a clear direction, a name I coined in a secondary school classroom that still fits perfectly, and the kind of curiosity that hasn’t let me sit still yet.

Ubiquitous by name. Unlimited by nature.